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Actions Taken During the Implementation Phase of the Strategic Marketing

Question 4

Multiple Choice

actions taken during the implementation phase of the strategic marketing process include: (1) obtain resources, (2) design the marketing organization, (3) develop schedules,and (4) __________.


A) position the product
B) select target markets
C) find points of difference
D) execute the marketing program
E) develop the budget by estimating revenues, expenses, and profits

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