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Information Needed for the Implementation Phase of the Strategic Marketing

Question 232

Multiple Choice

information needed for the implementation phase of the strategic marketing process includes: (1) action memos with deadlines and Gantt charts; (2) __________; and (3) marketing research.


A) positioning studies
B) market-product grids with target segments and product groupings
C) organizational charts
D) detailed plans to execute the marketing program
E) projected future sales, expenses, and profits

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