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    Exam 22: Pulling It All Together: The Strategic Marketing Process
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    Increased Customer Value Achieved Through Performing R&D-Manufacturing Functions More Efficiently
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Increased Customer Value Achieved Through Performing R&D-Manufacturing Functions More Efficiently

Question 248

Question 248

Multiple Choice

increased customer value achieved through performing R&D-manufacturing functions more efficiently is referred to as __________.


A) points of difference
B) proficiency
C) synergy
D) kiatsu
E) competitive advantage

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