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A Marketing Survey Polls Customers as They Enter a Store

Question 112

Multiple Choice

A marketing survey polls customers as they enter a store to ask their opinion about their products and the store's e-commerce website. Which of the following is a drawback of the data collected through this poll?


A) It is not authentic.
B) It is incomplete.
C) It is not a valid method of soliciting customer feedback.
D) It is an unscientific method of collecting data.

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