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Online Consumer Lifestyle Segment Called "Hooked,online,and Single

Question 20

Multiple Choice

online consumer lifestyle segment called "hooked,online,and single"


A) are married couples with children at home who use the Internet like a consumer magazine.
B) rarely spend money online and use the Internet only as an information source.
C) regularly visit their favorite bookmarked websites and spend the most money online.
D) regard the Internet as a convenient tool for buying music, books, and computer software.
E) consist of young, affluent single consumers who spend more time online than any other segment.

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