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    Exam 21: Implementing Interactive and Multi-Channel Marketing
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    Relative Newcomers to the Internet Who Rarely Spend Money Online
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Relative Newcomers to the Internet Who Rarely Spend Money Online

Question 82

Question 82

Multiple Choice

Relative newcomers to the Internet who rarely spend money online but seek product information are referred to as "__________."


A) hunter-gatherers
B) click-and-mortar
C) ebivalent newbies
D) time-sensitive materialists
E) brand loyalists

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