Customization Refers to

Multiple Choice

Customization refers to

A) the specialization in one very small but highly sought-after specialty item.
B) Internet-enabled capabilities that make possible a highly interactive and individualized information and exchange environment for shoppers and buyers.
C) the growing practice of not only customizing a product or service but also personalizing the marketing and overall shopping and buying interaction for each customer.
D) items that are unique in every dimension rather than simply adapted according to limited features.
E) novelty items used as sales promotions, such as cups, hats, etc., that will be imprinted with a company logo, colors and slogans, if applicable.