Multiple Choice
the De Beers website (HYPERLINK "http://www.diamondsareforever.com"www.diamondsareforever.com) ,users can design their own rings and show them to others.One out of five website visitors e-mails their ring design to friends and relatives who then visit the site.De Beers is using __________ to promote its diamonds.
A) opt-out marketing
B) customerization
C) niche marketing
D) buzz marketing
E) viral marketing
Correct Answer:
Verified
Correct Answer:
Verified
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