Marketers Use Social Media to Reach the Important Market of College-Age

Multiple Choice

Marketers use social media to reach the important market of college-age students because

A) of their discretionary spending.
B) only a small percentage of students check their Facebook pages.
C) Internet advertising is ineffective with this age group.
D) these media are less effective than print and TV advertising.
E) rebellious students reject the brands their parents buy.