Performance Measures for Social Media Are Divided into These Two

Multiple Choice

Performance measures for social media are divided into these two types: __________ and __________.

A) number of photos uploaded; number of characters types (comments, tweets, etc.)
B) purchases made online; purchases made in a store as a result of a link from a social media website
C) traditional media costs; social media costs
D) number of views of a YouTube video; a viral video on Vimeo
E) those linked to inputs or costs; those tied to the outputs or revenues