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    Marketing Study Set 11
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    Exam 19: Using Social Media and Mobile Marketing to Connect With Consumers
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    __________ Measure Most Closely Ties the Cost of the Social
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__________ Measure Most Closely Ties the Cost of the Social

Question 123

Question 123

Multiple Choice

__________ measure most closely ties the cost of the social media ad to the sales revenues the ad generates.


A) cost per click.
B) cost per thousand.
C) negotiated measure.
D) cost per view.
E) cost per action.

Correct Answer:

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