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    Marketing Study Set 11
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    Exam 19: Using Social Media and Mobile Marketing to Connect With Consumers
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    Number of People Who Have "Opted In" to a Brand's
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Number of People Who Have "Opted In" to a Brand's

Question 18

Question 18

Multiple Choice

number of people who have "opted in" to a brand's messages through a social media platform at a given time are referred to as


A) followers.
B) visitors.
C) lookers.
D) fans.
E) likers.

Correct Answer:

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