Multiple Choice
Smart systems are
A) computer-based networks that trigger actions by sensing changes in the real or digital world.
B) highly organized social media campaigns to protest a brand.
C) social networking sites that allow for people to keep in touch with photos, videos, and short-text entries.
D) financially successful social networking sites.
E) programs that provide measures of an ad's success on social networking sites.
Correct Answer:

Verified
Correct Answer:
Verified
Q39: three guidelines on marketing and promoting a
Q40: a consultant to a brand manager,which social
Q41: are "apps," and what significance do they
Q42: Marketers can use one of two strategies:
Q43: are the main ways brand managers can
Q45: convergence of real and digital worlds is
Q46: Smart systems are called "smart" because<br>A) a
Q47: Facebook came under fire in December 2009
Q48: <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB2495/.jpg" alt=" Figure 19-6 -While
Q49: <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB2495/.jpg" alt=" Figure 19-2 -Based