Solved

Ad for an International Consulting Firm Was Intended to Communicate

Question 37

Multiple Choice

ad for an international consulting firm was intended to communicate the company's philosophy-that you can be big and nimble at the same time-rather than sell any one particular service the company provides.The ad is an example of __________ institutional advertising.


A) competitive
B) pioneering
C) advocacy
D) reminder
E) political

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q32: are the two conflicting goals that advertisers

Q33: <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB2495/.jpg" alt=" Figure 18-2B -respect

Q35: Which of the following statements about sales

Q36: means by which an advertising message is

Q38: <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB2495/.jpg" alt=" Figure 18-2B -respect

Q39: local television station reported that one-fifth of

Q40: disadvantage of using newspapers as an advertising

Q41: use of Charles Barkley in Nike commercials

Q42: key objective of competitive advertising is to<br>A)

Q253: Buses in some cities are often completely