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Ad for Conseco Insurance Asks the Question,"How Long Will You

Question 174

Multiple Choice

ad for Conseco Insurance asks the question,"How long will you wait to start planning for long-term care?" The ad shows an elderly women being assisted by a nurse as she tries to win money on a game show.The idea that she will not have the care she needs because she failed to plan her finances for the future when she was younger is an example of a __________.


A) rhetorical appeal
B) baby boomer appeal
C) humorous appeal
D) fear appeal
E) security appeal

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