Advertising Agency That Assists Clients by Both Developing and Placing

Multiple Choice

advertising agency that assists clients by both developing and placing advertisements may receive payment according to an incentive plan based on performance.These plans typically pay for agency costs and a 5 to 10 percent profit,plus bonuses if specific goals are met.This type of agency is referred to as a(n) _________.

A) full-service agency
B) in-house agency
C) modified-service agency
D) promotional firm
E) limited-service agency