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Bernina,a Sewing Machine Manufacturer,has an Ongoing Ad Campaign in Which

Question 322

Multiple Choice

Bernina,a sewing machine manufacturer,has an ongoing ad campaign in which it encourages sewers to stop in to their local Bernina dealer to register to win a new sewing machine.No purchase is necessary.Bernina is using a __________ to measure the effectiveness of its ads.


A) sweepstakes
B) lottery
C) contest
D) premium
E) deal

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