Multiple Choice
two-way flow of communication between a buyer and a seller,often in a face-to-face encounter,designed to influence a person's or group's purchase decision is referred to as
A) sales promotion.
B) personal selling.
C) direct selling.
D) advertising.
E) public relations.
Correct Answer:
Verified
Correct Answer:
Verified
Q1: Which of the following is an inherent
Q6: promotional objective of the introduction stage of
Q7: promote its theme parks to groups,Disney uses
Q8: Cosmetics is trying to create brand awareness
Q9: are the strengths/advantages and weaknesses/disadvantages of using
Q10: a manufacturer directs the promotional mix to
Q11: Ann's young son suffers from allergies and
Q90: Pauline received a postcard from a local
Q211: During the planning phase of an IMC
Q234: Which of these promotional elements has the