Multiple Choice
Marketers can communicate best with Generation Y consumers by __________.
A) using cable TV ads since this generation watches TV more than any other medium
B) adding mobile media to their IMC campaigns
C) placing ads on Sirius XM radio
D) using the 24/7 approach
E) using radio ads since this generation listens to radio more than any other medium
Correct Answer:

Verified
Correct Answer:
Verified
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