Multiple Choice
Olympics have become a very visible example of a comprehensive integrated communication program.For organizers,primary importance is placed on
A) advertising and personal selling.
B) personal selling and public relations.
C) public relations and publicity.
D) sales promotion and direct marketing.
E) direct marketing and personal selling.
Correct Answer:
Verified
Correct Answer:
Verified
Q9: Communication is the process of conveying a
Q36: Customers report many benefits of direct marketing,including
Q37: the communication process,the 18- to 34-year-old men
Q38: outcome of a direct marketing offer designed
Q39: <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB2495/.jpg" alt=" Figure 17-6 -promotion
Q42: promotional mix includes advertising,personal selling,sales promotion,public relations,and
Q44: the number of catalogs being sent to
Q45: proper blend of elements in the promotional
Q46: taking consumer expectations into consideration,integrated marketing communications
Q239: Sales promotion refers to<br>A) a short-term inducement