Which of the Following Statements Regarding Retail Pricing Is Most

Multiple Choice

Which of the following statements regarding retail pricing is most accurate?

A) Consumers will often base their perceptions of a store's prices on a benchmark of the highest priced item in the store.
B) Consumers are influenced more by a store's ambiance than its product prices.
C) Stores that offer rebates and take an excessive amount of time to process them may create negative consumer perceptions.
D) New technology has almost made shrinkage a thing of the past.
E) The only difference between everyday low pricing and everyday fair pricing is whether the store sells food or non-food items.