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    Exam 15: Managing Marketing Channels and Supply Chains
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    A Retailer Owns a Manufacturing Operation,it Is Referred to as
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A Retailer Owns a Manufacturing Operation,it Is Referred to as

Question 77

Question 77

Multiple Choice

a retailer owns a manufacturing operation,it is referred to as


A) forward integration.
B) lateral integration.
C) a joint venture.
D) horizontal integration.
E) backward integration.

Correct Answer:

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