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    Marketing Study Set 11
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    Exam 14: Arriving at the Final Price
  5. Question
    Manufacturer Using _________ Is Setting a High Price So That
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Manufacturer Using _________ Is Setting a High Price So That

Question 140

Question 140

Multiple Choice

manufacturer using _________ is setting a high price so that quality- or status-conscious consumers will be attracted to the product and buy it.


A) skimming pricing
B) penetration pricing
C) price lining
D) odd-even pricing
E) prestige pricing

Correct Answer:

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