Which of the Following Statements Regarding Sales Goals Is Most

Multiple Choice

Which of the following statements regarding sales goals is most accurate?

A) For marketing managers, sales revenue or unit sales are more easily addressed than profit goals.
B) Cutting prices for a single product in a product line to raise unit sales often results in an increase in sales for related products in the line as well.
C) Very often, cutting prices results in a decrease in market share.
D) Setting unit volume sales as a pricing objective results in price wars with competitors, so the practice is limited to industries with as few competitors as possible.
E) An advantage of increasing unit volume sales is that it always results in an increase in profits.