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    Marketing Study Set 11
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    Exam 12: Services Marketing
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    Help Consumers Assess and Compare Services,marketers Try to Make Them
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Help Consumers Assess and Compare Services,marketers Try to Make Them

Question 14

Question 14

Multiple Choice

help consumers assess and compare services,marketers try to make them __________ or show the benefits of using the service.


A) tangible
B) intangible
C) consistent
D) timely
E) measurable

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