Students from Berry College Attended a Performance at Nearby Shorter

Multiple Choice

Students from Berry College attended a performance at nearby Shorter College and were extremely impressed with the dance troupe that was the opening act.As soon as the students returned to Berry,they made arrangements for the entertainers to appear on their campus.On the day of the concert,the venue was packed with students,but the quality of the performance was much poorer than they had seen at the Shorter campus.The Berry students' disappointment was the direct result of which characteristic of services?

A) inconsistency
B) impressionability
C) intangibility
D) invisibility
E) uniqueness of the service