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A Firm's Marketing Dashboard Displays a CDI Over 100 for a Consumer

Question 153

Multiple Choice

a firm's marketing dashboard displays a CDI over 100 for a consumer packaged good,such as General Mills' Warm Delights Minis,this indicates which of the following?


A) a weak brand position in a segment
B) a strong brand position in a segment
C) above-average product category purchases by a market segment
D) below-average product category purchases by a market segment
E) There is not enough information to make any conclusions.

Correct Answer:

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