Four Steps in the Sequential Building Process of Brand Equity

Multiple Choice

four steps in the sequential building process of brand equity include __________,establishing a brand's meaning in the minds of consumers,eliciting the proper consumer responses to a brand's identity and meaning,and creating a consumer-brand connection.

A) developing positive brand awareness
B) lowering the price of products
C) easing consumers' decision making
D) incorporating higher value in products
E) creating market modification