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    Exam 10: Developing New Products and Services
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    Good,service,or Idea Consisting of a Bundle of Tangible and Intangible
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Good,service,or Idea Consisting of a Bundle of Tangible and Intangible

Question 238

Question 238

Multiple Choice

good,service,or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value is referred to as __________.


A) a widget
B) a product
C) a service
D) an idea
E) merchandise

Correct Answer:

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