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    Marketing Study Set 11
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    Exam 10: Developing New Products and Services
  5. Question
    _________ Is Defined as an Item Consumed in One or a Few
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_________ Is Defined as an Item Consumed in One or a Few

Question 94

Question 94

Multiple Choice

_________ is defined as an item consumed in one or a few uses.


A) durable good
B) convenience good
C) specialty good
D) shopping good
E) nondurable good

Correct Answer:

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