Marketing Dashboards Are Useful in Measuring Actual Market Performance Versus

Multiple Choice

Marketing dashboards are useful in measuring actual market performance versus the goals set in new-product planning,such as sales.Once shortfalls are identified,the first step market research would take would be to determine _____________.

A) how to change the promotional strategy
B) whether the problem is internal or external to the organization
C) whether to drop or keep the failing product or market
D) whether to change the goal, and therefore, the marketing metric used to measure it
E) if the numbers used for evaluation in the marketing dashboard are accurate