Solved

Clean Is an Antibacterial Cleaning Liquid for Home Use

Question 152

Multiple Choice

Clean is an antibacterial cleaning liquid for home use.If Proctor and Gamble (P&G) ,the manufacturer of Mr.Clean,added Mr.Clean Magic Eraser Bath Scrubber to the Mr.Clean product line,it would be seen by P&G


A) as a discontinuous innovation.
B) as new product from the company's perspective because it is a product line extension.
C) as a high-risk product mix extension because it is new to the market.
D) as new by the Federal Trade Commission for the usual one-year period.
E) as not a new-product because it does not represent a different SKU.

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions