Multiple Choice
Clean is an antibacterial cleaning liquid for home use.If Proctor and Gamble (P&G) ,the manufacturer of Mr.Clean,added Mr.Clean Magic Eraser Bath Scrubber to the Mr.Clean product line,it would be seen by P&G
A) as a discontinuous innovation.
B) as new product from the company's perspective because it is a product line extension.
C) as a high-risk product mix extension because it is new to the market.
D) as new by the Federal Trade Commission for the usual one-year period.
E) as not a new-product because it does not represent a different SKU.
Correct Answer:

Verified
Correct Answer:
Verified
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