Multiple Choice
Using an existing brand name to introduce a product that is new to the company into a totally new,unfamiliar market seems like a good idea.This is what Harley-Davidson magazine did when it introduced __________,and it failed quickly.
A) aspirin
B) yogurt
C) disposable underwear
D) soda (soft drink)
E) perfume
Correct Answer:
Verified
Correct Answer:
Verified
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