Multiple Choice
Ideally,before a new product is developed,a firm should have a precise protocol,which is a statement that identifies: (1) __________; (2) specific customers' needs,wants,and preferences; and (3) what the product will be and do to satisfy consumers.
A) a clear plan for product distribution
B) an analysis of potential competitors' products
C) a precise budget of how much can be spent for the marketing program
D) a well-defined target market
E) clear financial goals and expectations
Correct Answer:
Verified
Correct Answer:
Verified
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