Reason New Products Fail Is That Although Most Major Corporations

Multiple Choice

reason new products fail is that although most major corporations use a formal decision making process,occasionally they will "skip" a stage of the new-product process,often with disastrous results.This is why many firms have a __________ to ensure that problems are corrected before proceeding to the next stage.

A) protocol
B) gate
C) task force
D) barrier
E) turnstile