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Forward-Looking Companies Have Discovered That Their Own Organization Does Not

Question 103

Multiple Choice

forward-looking companies have discovered that their own organization does not generate enough useful new-product ideas.This has caused them to find new product ideas by developing strategic relationships with outside individuals and organizations.This practice is referred to as __________.


A) innovation alliances
B) open innovation
C) open collaboration
D) "piggy-back thinking"
E) stakeholder cooperation

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