Which of the Following Statements Is MOST Accurate

Multiple Choice

Which of the following statements is MOST accurate?

A) Test marketing is especially important for new services.
B) Expensive consumer products must be test marketed in extremely upscale shopping malls to guarantee accurate results.
C) Test marketing is better suited to relatively inexpensive new consumer products than for new services.
D) Test marketing is especially important for new, expensive industrial products.
E) Test market results are often less helpful than expected.