A Firm Produces Only a Single Product or Service and Attempts

Multiple Choice

a firm produces only a single product or service and attempts to sell it to two or more market segments,it avoids __________,which often results in extremely high research,engineering,and manufacturing expenses.

A) the extra cost of developing and producing additional versions of the product
B) creating a customer service gap
C) indirect distribution and logistics problems
D) restructuring the firm's strategic planning
E) amortization costs of product enhancements