Multiple Choice
magazine publishes over 100 different U.S.editions with common editorial content.However,each edition is targeted at unique geographic segments with its own set of advertisements.Time is using which of the following segmentation strategies?
A) one product with multiple market segments
B) multiple products with multiple market segments
C) one product with multiple channels of distribution
D) one product with changes based on customer behavior
E) multiple products with one segment
Correct Answer:
Verified
Correct Answer:
Verified
Q179: Changing the place an offering occupies in
Q207: <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB2495/.jpg" alt=" Figure 9-1 -Figure
Q208: Zappos segmentation strategy is based on<br>A) offering
Q209: Determining the size of specific markets using
Q210: a new product or a new chain
Q212: <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB2495/.jpg" alt=" Figure 9-9 -Figure
Q213: Maker is an online company that sells
Q214: Custom Foot runs six retail locations.At first
Q215: of the following are psychographic segmentation variables
Q220: Figure 9-9 above shows the market-product grid