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Kellogg's Different Types of Cereals Are Each Targeted at a Different

Question 51

Multiple Choice

Kellogg's different types of cereals are each targeted at a different type of user.This is an example of multiple products aimed at multiple markets.Manufacturing these different cereals is clearly more expensive than producing one,but seems worthwhile if it adds to the manufacturer's sales revenues and profits,serves customers' needs better,and


A) conforms to all FDA guidelines.
B) creates economy of scale.
C) doesn't reduce quality or increase price.
D) decreases the cost of the physical plant.
E) stabilizes the sales revenues and profits.

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