Ann Taylor,a Well-Known Retailer of Sophisticated Women's Clothing,started Losing Sales

Multiple Choice

Ann Taylor,a well-known retailer of sophisticated women's clothing,started losing sales to its own LOFT outlets that feature moderately priced casual clothes,Ann Taylor was dealing with the marketing phenomenon of __________.

A) amortization
B) product appropriation
C) profit pilferage
D) marketing Darwinism
E) cannibalization