A Telemarketer Calls to Sell a Consumer Life Insurance,the Last

Multiple Choice

a telemarketer calls to sell a consumer life insurance,the last questions asked is what category does the person's household income fall into (less than $50,000; $50,000 to $99,999; and $100,000 and over) .When the telemarketer asks about household income,this indicates the use of which type of consumer segmentation variable?

A) usage
B) behavior
C) demographic
D) buying situation
E) psychographic