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State of Alabama Board of Tourism Ran a Series of Ads

Question 170

Multiple Choice

State of Alabama Board of Tourism ran a series of ads showing traditional families enjoying various attractions in the state.Since the apparent target of these ads is the traditional family,it appears that the State of Alabama Board of Tourism has segmented the market using __________ variables.


A) regional
B) demographic
C) socioeconomic
D) geographic
E) psychographic

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