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Usage Rate Refers to

Question 22

Multiple Choice

Usage rate refers to


A) the percentage of total possible users divided by the total number of consumers who actually use a product or service.
B) the average number of times a customer uses a product or service.
C) quantity consumed or patronage (store visits) during a specific period.
D) the maximum number of times a customer uses a product or service.
E) the profits a firm earns from customers who consume a particular product or service.

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