Doris Lewis Owns Lewis Edibles,Inc

Multiple Choice

Doris Lewis owns Lewis Edibles,Inc.,a company that makes Tongue Tinglin' B.B.Q.Sauce.She wants to target local people who like the special blend of flavors found only in North Carolina barbecue sauce.In developing a marketing strategy to sell the sauce,Lewis decided to join Goodness Grows in North Carolina,a specialty food association that advertises local products and distributes them to local supermarkets and gourmet shops.Lewis has just

A) formed a market segment using critical product features.
B) formed products to be sold into groups.
C) developed a market-product grid and estimating size of markets.
D) taken marketing actions to reach a target market segment.
E) formed prospective buyers into segments.