Axes on a Perceptual Map Are

Multiple Choice

axes on a perceptual map are

A) two product attributes, each listed in terms of their opposites.
B) market share and market growth rate.
C) sales and profitability.
D) customer perceptions of the firm's product versus the average of all brands in the industry.
E) customer perceptions of the firm's product versus the brand of the firm's principal competitor.