Figure 8-4: Question 7

Multiple Choice

Figure 8-4: Question 7
-Consider Figure 8-4: Question 7 above,which is part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers.Which of the following statements MOST LIKELY explains why Question 7 was included in the questionnaire?

A) Wendy's wanted to know how many people eat at home while watching TV.
B) Wendy's wanted to know if billboards and other media types were important sources of information to consumers when they decide where to eat.
C) Wendy's wanted to understand how often consumers see flyers.
D) Wendy's wanted to check newspaper circulation in the cities in which it does business.
E) Wendy's wanted to find information about the education level of its customers according to the relative importance of their information sources.