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    Exam 8: Marketing Research: From Customer Insights to Actions
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    Figure 8-5 -Figure 8-5 Above Shows How Marketing Researchers and Managers Use
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Figure 8-5 -Figure 8-5 Above Shows How Marketing Researchers and Managers Use

Question 20

Question 20

Multiple Choice

  Figure 8-5 -Figure 8-5 above shows how marketing researchers and managers use information technology to turn information into marketing actions.What does B represent? A) external data sources B) results C) data warehouse D) internal data sources E) buying queries
Figure 8-5
-Figure 8-5 above shows how marketing researchers and managers use information technology to turn information into marketing actions.What does B represent?


A) external data sources
B) results
C) data warehouse
D) internal data sources
E) buying queries

Correct Answer:

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