Multiple Choice
Although there are many factors contributing to the success of major global marketers,a common theme seems to be that they
A) first became involved with a formalized trade organization, such as the WTO.
B) specialized in services rather than consumer goods.
C) employed a multicultural or multinational staff.
D) first succeeded in intense domestic competition.
E) were the largest companies in their industry.
Correct Answer:

Verified
Correct Answer:
Verified
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