Strategic Alliances Refer to

Multiple Choice

Strategic alliances refer to

A) multinational firms that have as many different product variations,brand names,and advertising programs as countries in which they do business.
B) when a foreign company and a local firm invest together to create a local business in order to share ownership,control,and profits of the new company.
C) when a domestic firm actually invests in and owns a foreign subsidiary or division.
D) agreements between two or more independent firms to cooperate for the purpose of achieving common goals such as a competitive advantage or customer value.
E) the right to a trademark,patent,trade secret,or similarly valued item of intellectual property of one firm in return for a royalty or fee from another firm.